Social networking is the equivalent of a game that no one wins. A game you cannot win. Let me explain.
When you log onto social networking sites such as Twitter or Facebook, studies show that every time you see a notification (whether that is a retweet, favorite, poke, photo tag, like, etc.) and reply to it your brain gets hit by a small burst of dopamine. That is a neurotransmitter that helps control the brain’s reward and pleasure centers. Social networking can be (and is) argued as addicting, much as alcohol and sex may be for some.
Furthermore, we enjoy using social networking sites because it makes us feel “popular” and “well-liked” and “confident” in ourselves. Problem is, these are all fleeting emotions. Social networking is a game you simply cannot win, because (unfortunately for many of you out there) the number of Facebook friends you have, the number of people on Twitter you never talk to who follow you, or the number of likes you have on your Facebook profile picture do not and never will reflect your quality as a human being.
Also unfortunately, no matter how many likes you receive on your recently posted Instagram picture of the calzone you had for lunch, or how many people message you on Facebook because you’re an attractive brunette and you post slightly provocative pictures, there will always be someone with more likes or more friends.
Social networking can be useful but in moderation. This maxim of “in moderation” also applies to many things in life, such as alcohol, desserts, cigars, and bagels.